Aveda Men Pure-formance is the name of the product line Aveda is going to launch excluseviley for the male market. Although according to Aveda representatives, the line will not be exclusive to hair but will be then for all the body. Complete grooming!

According to Amanda Le Roux, general manager of Aveda Europe, they didn’t simply want to place “existing products and put them in masculine packaging”.

The ingredients in the hair product’s line will be formulates with men in mind, to treat both the scalp and the hair. They will use sage, liquorice and ginger extracts, spearmint, citru and lavender essential oils for scent.

For now they are starting in Europe, expect them to come to US six weeks after.

Looking for a daily-use-quality-shampoo, I came across this Scent of Santa Fe Shampoo and decided to give it a try. Now, I don’t know what Santa Fe smells like, but I decided to try it anyway for the sake of a product review.

First I have to say that this is a soft shampoo, it’s gentle and you will know it from the moment of opening the bottle. The famous “Scent of Santa Fe” is actually made of herbs of Juniper Berry, Sage and Pinon and smells pretty good! It is an outdoor scent supposedly inspired by Philip’s visits to the Sangre de Cristo Mountains.

So, using it, I find that the “body” of the shampoo is somewhat thin. But this had nothing to do with the results because it worked out fine. I loved the results on my hair, because it gave it a nice reaction to the sun light. I would say it looks a little bit brighter.

Well having finished, you won’t need conditioner because the have added a moisturizing ingredient to the formula, leaving your hair soft and nice.

Would I recommend it? Yes, but –as I say with all shampoos- maybe the scent is not good for everyone. Give it a try and tell us what you think.

The Scent of Santa Fe Shampoo is available now for $32 for a 8.0 Ounce/240 ml bottle.