Aveda To Launch Men’s Hair Care Line
Aveda Men Pure-formance is the name of the product line Aveda is going to launch excluseviley for the male market. Although according to Aveda representatives, the line will not be exclusive to hair but will be then for all the body. Complete grooming!
According to Amanda Le Roux, general manager of Aveda Europe, they didn’t simply want to place “existing products and put them in masculine packaging”.
The ingredients in the hair product’s line will be formulates with men in mind, to treat both the scalp and the hair. They will use sage, liquorice and ginger extracts, spearmint, citru and lavender essential oils for scent.
For now they are starting in